Business Resources
Have you noticed these days that everyone seems to have a course or at least a YouTube video on how they do what they do? Teaching has become a secondary (and sometimes primary) revenue stream for the small business professional. Marketers, eBay sellers, and even real estate agents are turning how-to instruction into a new…
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Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. So where do you get new content ideas and inspiration to attract and retain customers? And how do you keep your content fresh and relevant? Letβs dig into some sources and strategies to…
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In my town, businesses of all types and industries are getting into the event business. Theyβre offering how-to demos, social gatherings, night outs, and a lot more. Best of all, theyβre collaborating with some unlikely partners. Using a similar type of collaboration can help you reach new audiences, enhance your offerings, and drive sales. Here…
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Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, itβs a time of enormous revenue; for others, it can herald a…
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This is not a comment on the actual item or service you sell but in how you present it. If youβre not using your audienceβs language and talking to a need theyβve identified, youβre fighting a marketing battle, and you need to change that today. Hereβs why: Years ago, I worked with a client who…
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The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And itβs not about replacing your employees with robots.…
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As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When theyβre getting emails from you with exciting news and great deals (who couldnβt use those these days?) theyβll get used to hearing from you and seeing…
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Even with costs escalating, consumers are increasingly making purchasing decisions based on a company’s values. Sustainability and transparency are no longer just buzzwords β they’re key factors influencing brand loyalty and attracting a new generation of eco-conscious customers. According to recent research, consumers sustainability demands are rising and customers are willing to pay more for…
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Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn’t take long to understand that multitasking can be bad for business. When your focus is diluted across many channels and business goals,…
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Ever have a question for a local elected official but not sure how to ask them? Join us while hearing directly from local elected officials on issues impacting our community. This event is a public event; anyone can attend. Submit your anonymous questions for the panelists anytime by May 10th by clickingβ‘οΈhttps://bit.ly/2024-Ask-LocalElected-Questions. ππ£ππ€ πΌππ€πͺπ© π©ππ…
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