Business Resources
After the Busy Season, a Calm Reset Small Business Season was a whirlwind. The shopping rush faded, the wrapping paper hit the trash, and your brain tried to do two things at once: recover from the hustle and prepare for what came next. So let’s make this simple. This is not the moment for a…
Read More
Five Ways to Turn Holiday Foot Traffic into Real Loyalty Small Business Season brings a beautiful rush or familiar faces and new customers. Your business is abuzz with activity and you’re doing the hard work. You’re showing up. And yet, you could be leaving opportunity on the table simply because life gets busy and marketing…
Read More
Meaningful Ways to Stay Connected with Your Customers Even with concerns about the economy being on every newscaster’s lead story, the holidays haven’t been cancelled. Your customers are still planning to celebrate. The question is not “Will they spend?” It is “Where, how, and with whom?” Here is the good news: national forecasts say 2025…
Read More
Meaningful Ways to Stay Connected with Your Customers We made it through Small Business Saturday (after a second try due to the snow), and we hope it was a great one for you. But guess what? The holiday season shifts into high gear from now on. Foot traffic gets wild, inboxes overflow, and your customers…
Read More
A Small Business Survival Guide for the Holidays We’re fast approaching the time of year where it can like you’re running a marathon on a tightrope. Customers need attention. Promotions are queued up to be launched (or designed). Your inventory is giving you nightmares and you have huge goals for the end of the year. And you’re…
Read More
10 Intentional Ways to Get a Jump Start on Holiday Revenue Traditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and…
Read More
Getting Your Business Holiday Ready in 5 Simple Steps It’s officially that time of year where you have to keep looking at the calendar because it’s so hard to believe how quickly time is going or as we like to say-it’s Blurvember. The holidays have a way of sneaking up on even the most prepared…
Read More
Igniting the Shop Local Movement: Every Purchase Has a Purpose As a business in our town, we want to help you this holiday season. But we also need some assistance from you. As part of Small Business Season (started on November 1- December 31), we’re trying to bring awareness to the importance of shopping local.…
Read More
Your Community Is Your Best Marketing Tool Maybe you can’t afford a celebrity endorsement like Taylor Swift, but there are still plenty of lucrative opportunities to do something on a local scale. Influence marketing is changing. While businesses once chased celebrity endorsements and mega-influencers with millions of followers, smart companies are discovering that their most…
Read More
NEXT EXIT: SUCCESS 6 Moves to Make in 2026 It seems like everywhere you look, the buzz is all about school starting back up and summer winding down. Why do those events matter? It means we’re quickly approaching Q4 and that is the perfect time to review what has gone well for you this year…
Read More