Business Resources
A Small Business Survival Guide for the Holidays We’re fast approaching the time of year where it can like you’re running a marathon on a tightrope. Customers need attention. Promotions are queued up to be launched (or designed). Your inventory is giving you nightmares and you have huge goals for the end of the year. And you’re…
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10 Intentional Ways to Get a Jump Start on Holiday Revenue Traditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and…
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Getting Your Business Holiday Ready in 5 Simple Steps It’s officially that time of year where you have to keep looking at the calendar because it’s so hard to believe how quickly time is going or as we like to say-it’s Blurvember. The holidays have a way of sneaking up on even the most prepared…
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Igniting the Shop Local Movement: Every Purchase Has a Purpose As a business in our town, we want to help you this holiday season. But we also need some assistance from you. As part of Small Business Season (started on November 1- December 31), we’re trying to bring awareness to the importance of shopping local.…
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Your Community Is Your Best Marketing Tool Maybe you can’t afford a celebrity endorsement like Taylor Swift, but there are still plenty of lucrative opportunities to do something on a local scale. Influence marketing is changing. While businesses once chased celebrity endorsements and mega-influencers with millions of followers, smart companies are discovering that their most…
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NEXT EXIT: SUCCESS 6 Moves to Make in 2026 It seems like everywhere you look, the buzz is all about school starting back up and summer winding down. Why do those events matter? It means we’re quickly approaching Q4 and that is the perfect time to review what has gone well for you this year…
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Evening of Excellence Award Recipient Scripts
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Open the Business Owner’s “Secret Menu” Does your favorite coffee shop have a secret menu? One where the drink’s not on the board, but the regulars know to order? The one that gives you a little more for the same price or offers you a flavor you didn’t even know existed just because you’re a regular.…
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How to Build Loyalty Without Spending a Dime on Ads When you’re building a small business, it’s easy to focus on the day-to-day grind-inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in.…
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7 Creative Summer and Back-to-School Marketing Ideas As summer hits its peak (yeah, it’s hard to believe) and the back-to-school buzz begins, this is the perfect time to refresh your marketing. It’s also a great time to connect with your customers in meaningful, fun, and creative ways. And you don’t have to be a retail…
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