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The 48-Hour Rule: Turning Business Ideas into Reality 

The 48-Hour Rule: Turning Business Ideas into Reality Small business owners are usually not short on ideas. You have them in the shower, in the car, halfway through a client call, and even in the middle of the night. Ideas for a new service. A better way to onboard customers. A partnership you should pursue. A social post…

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One Easy Revenue Stream Most Small Businesses Don’t Know About

One Easy Revenue Stream Most Small Businesses Don’t Know About Unless you’ve been on the show Survivor’s island for the last six months, you probably have gotten wind of the notion that AI can help you save time, but did you know it can also help you make money? I’m not talking about becoming an…

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A Small Business Survival Guide for the Holidays

A Small Business Survival Guide for the Holidays We’re fast approaching the time of year where it can like you’re running a marathon on a tightrope. Customers need attention. Promotions are queued up to be launched (or designed). Your inventory is giving you nightmares and you have huge goals for the end of the year. And you’re…

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Igniting the Shop Local Movement: Every Purchase Has a Purpose

Igniting the Shop Local Movement: Every Purchase Has a Purpose As a business in our town, we want to help you this holiday season. But we also need some assistance from you. As part of Small Business Season (started on November 1- December 31), we’re trying to bring awareness to the importance of shopping local.…

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Your Community Is Your Best Marketing Tool

Your Community Is Your Best Marketing Tool Maybe you can’t afford a celebrity endorsement like Taylor Swift, but there are still plenty of lucrative opportunities to do something on a local scale. Influence marketing is changing. While businesses once chased celebrity endorsements and mega-influencers with millions of followers, smart companies are discovering that their most…

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NEXT EXIT: SUCCESS, 6 Moves to Make in 2026

NEXT EXIT: SUCCESS 6 Moves to Make in 2026 It seems like everywhere you look, the buzz is all about school starting back up and summer winding down. Why do those events matter? It means we’re quickly approaching Q4 and that is the perfect time to review what has gone well for you this year…

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Open the Business Owner’s “Secret Menu”

Open the Business Owner’s “Secret Menu” Does your favorite coffee shop have a secret menu? One where the drink’s not on the board, but the regulars know to order? The one that gives you a little more for the same price or offers you a flavor you didn’t even know existed just because you’re a regular.…

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How to Build Loyalty Without Spending a Dime on Ads

How to Build Loyalty Without Spending a Dime on Ads When you’re building a small business, it’s easy to focus on the day-to-day grind—inventory, customer service, cash flow, and that never-ending inbox. But if you don’t know where you’re going, how will you know if you’re getting there? That’s where a vision statement comes in.…

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7 Creative Summer and Back-to-School Marketing Ideas

7 Creative Summer and Back-to-School Marketing Ideas As summer hits its peak (yeah, it’s hard to believe) and the back-to-school buzz begins, this is the perfect time to refresh your marketing. It’s also a great time to connect with your customers in meaningful, fun, and creative ways. And you don’t have to be a retail…

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