Business Resources
Harnessing TikTokâs Engagement Magic
Why building a castle on the sand is not always a bad thing TikTok has been likened to the Yukonâa vast wild place with enormous potential for engagement gold. But also, a potential dark side. Thatâs part of its allure and if youâre target market is under 40, youâre likely on it (or considering it).…
Read MoreDecluttering for Greater Productivity
The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better work/life balance. But as youâre committing to goals for the new year, consider that what your business may need is some decluttering. Itâs time to…
Read MoreOur Small Business Season Christmas Wish: Supporting Local in 2025
The holiday season always seems to bring out the best in everyoneâacts of kindness, bestowing grace, being a little more patient with people. During Small Business Season, many of us consciously choose to shop local and support the small businesses that make our community unique. Itâs a beautiful time where we feel the power of…
Read More4 Tasks to Make You a More Intentional Leader
Whether you are starting your own business or reporting to someone else, you can be the leader you want to be with just a few changes to your weekly routine. All it takes is a little awareness. Before we get into the routines you can incorporate into your week, itâs important to understand that it…
Read More4 Ways to Get More Sales this Small Business Season
It doesnât matter what kind of business you are in. People need what you make and provide. If youâre fortunate, theyâll consider you when gift-giving this holiday season, but even if youâre not in retail or food/beverage, you can still bring in holiday customers with these ideas. 4 Ways to Sell Your Products/Services During this…
Read MoreTips for Reaching Holiday Shoppers This Small Business Season
It feels like articles about holiday spending in recent years have all started with the same introâcosts are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses. According to the latest BizInsure holiday…
Read MoreLevel Up Your Holiday Game: Attracting Gen Z
This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If youâre one of those businesses and youâre looking for ways to become one of…
Read MoreUnwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
Itâs the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories. This holiday season, you can tap into those…
Read MoreHow to Be More Engaging
If you want more views on your business content, you donât have to be a celebrity (although that makes things a lot easier). All you have to do is help your audience get to know you, and by doing so, humanize your business. Some people are gifted engagers. They naturally know how to get people…
Read MoreHoliday Gift Card Strategies for Small Business Season
Gift cards are the ideal gift during the holiday season. Theyâre a convenient go-to for customers. They always fit, are always in the right color, and they are an ideal gift for people you know well and people youâre just getting to know. Gift cards also make terrific employee gifts, thank yous and bonuses. If…
Read More