“Helping businesses succeed and communities thrive”

Vision: A region full of thriving businesses, vibrant communities, and talented, connected people.

Mission: Support the economic vitality and development of the region by promoting the health and growth of business

Organizational Goals:

Catalyst for Regional Growth – promote the growth of the entire region for the betterment of the business and entire community

Connector and Convener – provide well-structured for members to connect with each other and robust resources

Champion for the Stronger Communities – advocate on behalf of our members and tourism assets at the local, regional, and state level

Captivator of Talent and Leaders – assist in recruiting, developing, and retaining the next generation of business leaders

Committed to Excellent Internal Operations – focus on organizational excellence in order to best serve our members, tourism partners, and the region